Thursday, 3 January 2013
In the “Infobank Digital Brand of the Year 2011” which was first held by Infobank Magazine on January 26 2012 at Le Meridien Hotel, Jakarta, MTF achieved “Rank 3 in the Digital Multifinance Brand category”. In the photo, Mr. Harjanto Tjitohardjojo (Marketing Director) is seen receiving a certificate of appreciation from Infobank magazine.
This appreciation is given based on the results of a survey by the Infobank Research Bureau and Twinkle Spin in the period January 1 – 31 October 2011 which aims to measure the digital perception index regarding conversations in online media regarding brands in the financial sector, including multi-finance companies. The survey was conducted through several online media such as: news sites, magazine sites, newspaper sites, Twitter, WordPress and Blogspot. From the survey results, it can also be seen the percentage of conversations about a brand/product that have a positive, negative or neutral meaning. Based on the survey results, online sentiment for MTF is: 42% Positive, 5% Negative and 53% Neutral. MTF would like to thank all customers and online media who have supported the achievement this.