Jakarta - Mandiri Tunas Finance made another achievement at the Indonesia Best Financial Brands Award 2021 (Millennials’ Choice) organized by The Iconomics. This time the event was held in a hybrid manner where invitees attended virtually and offline at the JW Marriott Hotel Jakarta. This time MTF was successfully named Best Brand Awareness in the Multifinance company category (with assets > 15 T). The award was received directly virtually by Afri Feder Fauzi as Strategic Marketing & CommunicationDivision HeadMandiri Tunas Finance on Friday (19/11).  

The Iconomics is again holding the Indonesia Best Financial Brands Awards 2021 (Millennials’ Choice) where this annual award which has been going on for 3 years is an appreciation for financial industry practitioners who have innovated a lot and demonstrated excellent leadership in 2021. The Indonesia Best Financial Brands Award 2021 (Millennials’ Choice) was given through a series of surveys to more than 10,000 millennial respondents in September-October 2021. “< em>The Iconomics Research uses 4 approaches in selecting financial services companies that are worthy of appreciation. First, based on brand awareness. Second, based on brand image. Third, based on customer service reputation. Fourth, based on social contribution reputation.” said Bram S. Putro asFounder & CEOThe Iconomics.

Millennials are the age group that has the best access to information, and are the group most critical of business and political behavior. They have become the backbone of society and will have an increasingly greater role in the next decade. With the ability to utilize high technology, millennials are thought and opinion leaders. Of course, the vital role of the financial services industry has also been in the spotlight of many millennials. In general, all companies operating in this industry have come face to face with millennials and have left a perception and have even become an integral part of their lives.

“First of all, I would like to express my gratitude to Allah SWT for giving Mandiri Tunas Finance the opportunity to make another achievement, this time at the 3rd Indonesia Best Financial Brands Award 2021, MTF was named < em>Best Brand Awareness in the multifinance category. This certainly cannot be separated from the hard work of the entire MTF team who continue to synergize and collaborate in providing innovation so as to create good brand awareness in the eyes of the Indonesian people. I hope that Mandiri Tunas Finance can always make a positive contribution to continue to encourage the economy and serve the needs of the Indonesian people, especially in terms of vehicle financing. Like our vision, namelyto be the most progressive & reliable multifinance in Indonesia.” said Afri Feder Fauzi, Strategic Marketing & Communication Division HeadMandiri Tunas Finance.

Hopefully this award can further motivate Mandiri Tunas Finance to contribute optimally to continue to encourage the economy and serve the needs of the Indonesian people and become a trusted multifinance of the Indonesian people.