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MTF Named Innovative Brand of the Year at the 2021 Marketeers Editor's Choice Award

Wednesday, 29 December 2021

MTF Named Innovative Brand of the Year at the 2021 Marketeers Editor's Choice Award

Jakarta – As one of the largest multi-finance companies in Indonesia, Mandiri Tunas Finance continues to provide innovations to continue to be present in driving the economy and serving the needs of the Indonesian people. Thanks to hard work, innovation and collaborative synergy with all parties, MTF was successfully named Innovative Brand of The Year in the Marketeers Editor's Choice Award 2021 (MECA 2021).< /p>

Marketeers Editor's Choice Award 2021 (MECA 2021) is a form of award for companies or brands in Indonesia that are able to carry out unusual marketing strategy breakthroughs under any conditions, especially during the COVID 19 pandemic. This. The event was held hybrid at the Marketeers TV Studio and virtual via platform zoom.  

The award was given directly by Iwan Setiawan as CEO Marketeers at the Marketeers TV Studio and received directly by Afri Feder Fauzi as Strategic Marketing and Communication Division HeadMandiri Tunas Finance on Wednesday (15/12).

In a world that is increasingly digital and dependent on the latest technology,  various companies and institutions must continue to involve the human touch. In the Marketing 5.0 concept: Technology for Humanity developed by Phillip Kotler and Hermawan Kartajaya, technology must be used to enrich product interactions with consumers.< /p>

Hopefully this award can further motivate Mandiri Tunas Finance to continue to innovate in providing the best works, especially in terms of branding so as to create good branding to deliver Mandiri Tunas Finance as a company that is advanced and continues to grow.